Global FMCG Trends: The Surge in Zero Sugar and Emerging Markets

1. The accelerating rise of sugar-free formulations

Over the past 36 months, wholesale demand for Coca-Cola Zero Sugar has expanded by more than 28% year-on-year across our export channels, driven by:

• Taste formulations virtually indistinguishable from Original Taste with zero sugar.
• National sugar reduction directives and tax structures across international destinations.
• Broad consumer shifts toward balanced, lower-calorie refreshment options.

2. High-growth regional markets

• Middle East (UAE, Saudi Arabia, Qatar): Strong demand fueled by luxury hospitality, premier sports events, and expanding supermarket chains.
• West & North Africa: Steady growth in standard 330 ml and sleek 250 ml can consumption.
• Southeast Asia: Rapidly rising velocity for lemon-lime beverages (Sprite) and premium mixers (Schweppes).